Early Black Friday Mattress Deals Span Saatva, Casper, Purple and Birch

The early mattress sales are the story here: you don’t have to wait for Black Friday to find a deal, and the range already covers several kinds of sleepers. Black Friday falls on November 27, but mattress brands are discounting ahead of it. If your bed is worn or you’re waking up sore, waiting for the calendar to catch up may not make sense. The fragment doesn’t give discount amounts, so the value of any individual offer still needs checking.

Saatva, Casper, Purple, and Birch are among the brands with early promotions. The selection spans innerspring mattresses, cooling hybrids, and organic models. That breadth matters more than the calendar: shoppers can start with what they need from a mattress, whether that’s cushioning at the hips and shoulders for side sleeping or a firmer, more supportive feel.

Below are seven mattresses tested by AD, with reviewer observations, notable features, and current promotion details. Here’s the thing: a sale only helps if the mattress suits the sleeper, so treat the categories as a starting point and compare the offers with the features you care about.

Seven mattress deals to consider

• Best luxury mattress deal: Saatva Classic Mattress
• Best mattress-in-a-box deal: PurpleFlex Mattress
• Best cooling mattress deal: Casper Snow Mattress
• Best natural latex mattress deal: Birch Natural Mattress
• Best customizable mattress deal: The WinkBed
• Best pressure-relieving mattress deal: Nolah Evolution
• Best firm organic mattress deal: My Green Mattress Natural Escape Organic Mattress

Best luxury mattress deal: Saatva Classic Mattress

Save $350 on the Saatva Classic

The Saatva Classic’s current queen price is $1,879, down from $2,229—a $350 saving, or about 16%. That’s a meaningful discount on a premium mattress, though the price still puts it firmly in the high end of the market. The Saatva has a dual-coil design, a three-inch Euro pillow top, and lumbar support intended to help keep the spine aligned. It comes in plush soft, luxury firm, and firm, giving shoppers a choice across sleep positions. For a closer look at the construction, see this guide to innerspring mattresses.

Reviewer Erin Kaplan, who sleeps on both her side and stomach, says the mattress feels supportive, holds up well, and regulates temperature. “Overall, I get a better night’s sleep on a more consistent basis since I switched mattresses,” she says. Saatva also includes white-glove delivery, a 365-night trial, and a lifetime warranty. Those services add real value for buyers who want help with setup and time to judge a costly purchase at home.

Best Mattress-in-a-Box Deal: PurpleFlex Mattress

The PurpleFlex is discounted by 8%: it’s $1,199, reduced from $1,299, at both Amazon and Purple. The lower price is a modest saving, but the mattress-in-a-box format gives it a different appeal from Saatva’s white-glove delivery. If easy shipping and setup matter more to you than a larger markdown, that distinction may carry more weight than the percentage off.

Best Cooling Mattress Deal: Casper Snow Mattress

The PurpleFlex deal above makes the case for firm support at a lower price: the eight-inch mattress is $100 off at $1,199, down from $1,299, and its two-inch GelFlex Grid is designed to ease pressure while keeping the feel responsive. A foam base adds stability. For back and stomach sleepers who prefer lying on top of a mattress instead of sinking into it, that combination may be the point. AD tester Chapin Rockwell says switching to the PurpleFlex brought “less back pain and stiffness.”

The cooling pick is a different proposition, and the price deserves a close look. The Casper Snow Hybrid Mattress is listed at $2,720 at Shop, while the offer data shows it at $2,175 on Amazon and $1,900 through Casper. If you’re comparing this deal, the retailer matters: those listed prices vary substantially. The available details identify it as a hybrid, but don’t explain what cooling features account for the “Snow” name, so the listing alone can’t tell you how well it will suit hot sleepers.

For this final comparison, the practical takeaway is simple: the PurpleFlex has a clear firmness profile and tester feedback, while the Casper’s listed prices differ by retailer and the fragment offers no equivalent performance detail. Check the current seller price before buying.